Sponsor Riverside Reunion.
Become a Founding Partner of Riverside Reunion
Help launch a new annual tradition honoring 70 years of Riverside International Raceway legacy, Southern California car culture, and the community that keeps the story alive.
Riverside Reunion is a two-day heritage weekend taking place February 20 and 21, 2027, in Riverside, California, bringing together historic race cars, motorsports legends, collectors, brands, civic leaders, families, media, and enthusiasts for a celebration rooted in legacy, connection, and tradition.
Partner With Purpose
Riverside Reunion is more than a motorsports event. It is the return of a lost landmark into public memory.
From 1957 to 1989, Riverside International Raceway helped shape American motorsports and Southern California car culture. In 2027, Riverside Reunion will honor that legacy through a curated weekend of storytelling, hospitality, public engagement, education, and community connection.
Founding partners have the opportunity to help define the first year of Riverside Reunion and shape the tradition it becomes.
Why Sponsor Riverside Reunion
A Heritage Platform Built for Visibility, Hospitality, and Long-Term Brand Alignment
Riverside Reunion gives partners a meaningful way to align with one of America’s most significant lost racing landmarks while reaching a highly engaged, multi-generational audience.
Sponsorship opportunities are designed to support brand visibility, premium hospitality, audience access, community impact, media value, and long-term association with the founding year of a new Riverside tradition.
Interested in Becoming a Sponsor?
We would love to learn more about your brand, goals, and interest in Riverside Reunion.
Please complete the form below, and our partnership team will follow up to discuss sponsorship opportunities, custom activations, hospitality options, exhibitor participation, philanthropic alignment, and media partnerships.